I'm not a sports expert, so it's difficult for me to predict how medals and performances are going to shake out in Sochi. But I AM an expert at WATCHING the Olympics, and I can tell you exactly how some of these broadcasts are going to go. The footage of athletes falling, failing, flailing. The footage of them getting up. The footage of them victorious. Or the footage of them gloriously defeated.
You know what I'm talking about. In fact, the last 2 months, whenever I hear particular songs, I can literally picture how NBC will work a specific stanza or chord into what will undoubtedly be a super cheesy story of how one of our athletes overcame incredible odds to make it to the Olympic stage in Sochi. Since we'll be in Russia for most of the games, I'd love if anyone could tell me how right or terribly wrong I was in my predictions.
Avicii-"Wake Me Up" will be used as background music to introduce background stories on Olympians, with action shots. It will also be used to play out to commercial breaks. Key lyric: "I only have 2 hands."
Macklemore & Ryan Lewis-"Can't Hold Us" is a little bit older, but the beats play perfectly for a Bob Costas special. This one will be used about midway to the end of the Games, with American champions putting up their arms in victory, fist pumping, and general celebration. Key lyric: "Tonight is the night, we'll fight 'til it's over."
One Republic-"Counting Stars". Look, if this is used in a Bud Light commercial during the Superbowl, that's a guarantee that it will be used for all manner of sports broadcasts. I'm guessing this will be a good luge/skeleton song, as the key lyric is "everything that kills me makes me feel alive."
Lord-"Team." I hate Lorde and all of her slowly sung songs that don't really make any sense. This song will be used only for the musical part at the beginning...I'm guessing with Olympians lifting up their faces and opening up their eyes. Seriously, there are ALWAYS shots of athletes opening up their eyes-it's such a cliche. This song seems best suited for it. Key lyric: "Look upon your greatness."
Bastille-"Pompeii". This song has the bombastic greatness that was made for overly sentimental pieces on athletes that have "one last chance" at gold, or are "putting it all on the line." Key lyric: "Does it almost feel like nothing's changed at all?...Like you've been here before?" These lines were made for a Vancouver 2010 recap, right??
Finally, let's get to what will undoubtedly be the overplayed and overwrought anthem of the 2014 Sochi Olympics. Yep, you guessed it: Katy Perry, with "Roar." It's almost like Katy Perry wrote the song specifically FOR the Olympics. "Cause I am a champion, and you're gonna hear me ROAR." Look, even my CEO from Europe likes this song. You are already sick of it. Prepare to be drowned in it over the next 2 weeks, people. This is happening.
Roar! Love it. Watching tonight, we can catch a glimpse of you or, more likely, your song predictions. ;) Have fun!
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